Our team and story
Where HR, data, andpeople development meet
Orbital did not begin as a product idea on paper. It grew out of client work, the search for better approaches, and a need to connect our experience across HR, data, and people development.
Core team
Four perspectives, one connected approach
We work with additional colleagues and specialists according to each client's needs.
Jan Pavelka
Strategy, HR data and reporting
Jan connects strategy, HR data, and reporting. He helps organizations understand how they work and turn data into decisions with real impact. At Orbital, he brings direction and connects the parts into a coherent whole.
Veronika Kanát
Methods and people development
Veronika supports teams and individuals in their development and helps leaders build an open company culture. Her work includes psychotherapy counseling, crisis intervention, and mediation. She makes sure Orbital's outputs serve the people they are meant for.
Markéta Borovcová
Development and learning
Markéta focuses on people development and learning in organizations. She designs and delivers development activities, making feedback and data understandable and connecting them to practical next steps for individuals and teams.
Michal Martinek
Technical architecture and AI
Michal leads Orbital's technical architecture. He works on development, data visualization, and AI interpretation, combining technical quality with practical use, reliability, and a clear user experience.
The Orbital story
How can feedback lead to real change?
Where it began
A leadership academy project was a turning point. We wanted to capture a baseline with 360° feedback and return about a year later to see what had changed. We needed a flexible, high quality tool suited to the organization. Existing third party products did not fit, so we built our own.
From the first model to broader use
We started using Orbital in other projects and saw that it could support more than individual reports:
- combine information from different sources, including employee assessments and business results
- work with individual and team results
- create a foundation for further development
Team insights in particular helped us identify what affects collaboration and performance, then take steps with a real effect on teams and the business.
What matters to us
Orbital is part of a broader approach built on these principles:
Data in context
Every organization is different. Data becomes useful when it is interpreted in the right context.
Interpretation that leads to action
We use AI to clarify results, identify connections, and support decisions.
A tailored solution
Each project reflects specific needs. Orbital is a flexible foundation, not a fixed template.
Working together
How we work together
Our ambition goes beyond delivering a tool. We want to be a partner who helps you:
- use feedback meaningfully
- connect data with how the organization really works
- find practical ways to improve over time
Positive client feedback and tangible results motivate us to keep developing Orbital and finding new ways to create value.